“More than 20 Corvette clubs from the Pacific Northwest and Canada were ready to book hotels, Corvette was ready to back the plan with money, and a private company was ready to build a $15-million hotel with Corvette themes in every room. Local politics killed it.”
Now for the full story from the Calgary Herald;
“A stronger dollar means Canadians have to stop charging New York prices or they’ll lose American tourists.
That was the blunt message Monday to the Alberta tourism industry from Roger Brooks, a U.S. travel marketing guru often referred to as the Dr. Phil of Tourism.
“Sooner or later, it’s going to come back to bite you,” Brooks said in an interview. “Not only is the Canadian dollar strong, but your prices here are much higher.”
Brooks, who spent a month in southern Alberta last spring doing a regional tourism marketing assessment, said he spent $250 a night on accommodation in Waterton Lakes National Park that he would barely rate two stars. The iconic Prince of Wales Hotel wasn’t even open because it was shoulder season, and some of the service he encountered in the tourist town was abysmal.
American visits, already down across Canada, is only going to get worse if prices and attitudes don’t change, he said.